Why You Should Go...

Experience The Shop at NBC Studios in the heart of New York City. Shopping has never been so entertaining. Go from must-see to must-have with The Shop's exclusive products and merchandise from favorite shows and movies. Visit the new location off of the 6th Avenue entrance of historic 30 Rockefeller Plaza.

Pick up one-of-a-kind merchandise from iconic NBC shows, such as The Tonight Show Starring Jimmy Fallon, Friends, and The Office. Extremely family- and kid-oriented, The Shop is a great stop for visiting families, featuring frequent events held in the store, all of which are family-friendly.

This holiday season, take home a keepsake of your trip to NYC with an ornament made just for you and your family. Ornament personalization is complimentary with any purchase of a Coton Colors ornament.

...MORE

Why You Should Go...

Experience The Shop at NBC Studios in the heart of New York City. Shopping has never been so entertaining. Go from must-see to must-have with The Shop's exclusive products and merchandise from favorite shows and movies. Visit the new location off of the 6th Avenue entrance of historic 30 Rockefeller Plaza.

Pick up one-of-a-kind merchandise from iconic NBC shows, such as The Tonight Show Starring Jimmy Fallon, Friends, and The Office. Extremely family- and kid-oriented, The Shop is a great stop for visiting families, featuring frequent events held in the store, all of which are family-friendly.

This holiday season, take home a keepsake of your trip to NYC with an ornament made just for you and your family. Ornament personalization is complimentary with any purchase of a Coton Colors ornament.

What You Should Know...

Open: Year-Round

Hours:

Sunday: 8:00am - 7:00pm

Monday: 8:00am - 9:00pm

Tuesday: 8:00am - 9:00pm

Wednesday: 8:00am - 9:00pm

Thursday: 8:00am - 9:00pm

Friday: 8:00am - 9:00pm

Saturday: 8:00am - 9:00pm

Cost: Less than $75

Payment: Cash, MC, Visa, AMEX, Discover, ATM On-Site

Discounts: Military

Access: Wheelchair, Public Transportation, Service Animals

Available: Gift Shop, Souvenirs

Insider Info

Enter through the 6th Avenue entrance of historic 30 Rockefeller Plaza.

Arrive early to avoid lines. The store opens at 8:00 AM.

Visitors in the store around 11:30 AM may be offered monologue tickets to Late Night with Seth Meyers.

Fun Facts

The Shop was reopened in 2015 and moved from its old location on Rockefeller Plaza to the new location closer to the 6th Avenue entrance.

The Voice chair is a great place to take a souvenir photo. It even lights up.

Visitors will find trivia about NBC shows scattered throughout the store. Sometimes there are props on display.