Why You Should Go...

The Big Apple is big on HERSHEY'S Chocolate at our attraction and store in the heart of Times Square.

From colossal cupcakes to candy-inspired clothing, step off the busy New York sidewalk and into our magical world of chocolate.

Make your chocolate and peanut butter dreams come true with a one-pound REESE'S Peanut Butter Cup stuffed with your favorite mix-ins and fresh peanut cup butter. 

Create your perfect candy assortment from our wall of chocolatey, fruity, and flavorful selections. Design a custom candy bar wrapper with your photo as a souvenir or gift, or explore our retail store full of unique gifts, chocolate-themed apparel, and sweet souvenirs. Not to mention all the candy from our family of brands!

Closed Thanksgiving and Christmas Day
Christmas Eve: 10 AM - 6 PM
New Year's Eve: 10 AM - 1 PM

Why You Should Go...

The Big Apple is big on HERSHEY'S Chocolate at our attraction and store in the heart of Times Square.

From colossal cupcakes to candy-inspired clothing, step off the busy New York sidewalk and into our magical world of chocolate.

Make your chocolate and peanut butter dreams come true with a one-pound REESE'S Peanut Butter Cup stuffed with your favorite mix-ins and fresh peanut cup butter. 

Create your perfect candy assortment from our wall of chocolatey, fruity, and flavorful selections. Design a custom candy bar wrapper with your photo as a souvenir or gift, or explore our retail store full of unique gifts, chocolate-themed apparel, and sweet souvenirs. Not to mention all the candy from our family of brands!

Closed Thanksgiving and Christmas Day
Christmas Eve: 10 AM - 6 PM
New Year's Eve: 10 AM - 1 PM

What You Should Know...

Open: Year-Round

Hours: Open Now. Closes 11:00 PM

10:00am - 11:00pm, Daily

Payment: Cash, MC, Visa, AMEX, Discover

Available: Free Samples, Café, Gift Shop, Souvenirs

Smoosh a HERSHEY'S Double Chocolate S'more, sip a decadent milkshake, stuff your own one-pound REESE’S Cup, and pick up the World's Largest HERSHEY'S Bar in the heart of Times Square!

Check out the Amazing Candy Machine to create a customized mix of Hershey's Miniatures, Hershey's Kisses Milk Chocolates and Reese's Miniatures candy, and more favorites. 

Store associates are always available to talk about the different flavors of the week. Taste a little Hershey's Happiness and enjoy tastings of Hershey's new products and special offerings.

We accept Apple Play & Samsung Play as payment options.

The 215-foot-tall, 60-foot-wide store facade is the largest permanent fixture ever constructed in Times Square. It features 34 dimensional props, four steam machines, over 4,000 chasing lights, 30 programmable lights, 56 neon letters, and 14 front-lit signs.

Don’t miss the HERSHEY’S kitchens Bakery, where you can indulge in a Hershey's cookie dough cups, or peanut butter blossom cookie. Relax with a HERSHEY’S Milkshake or warm up with a HERSHEY’S Melted Hot Chocolate.