Editorial Voice & Tone
Content Editing Policy
Helping In-Market Visitors Find Fun Fast
We come to work each day ready to help visitors find fun fast. Our primary audience is in-market visitors who have arrived at their destination looking for fun things to do, exploring their options at an ExploreBoard touch screen.
We communicate facts and details about the experiences our clients offer, connecting this information with travelers looking for these same experiences.
Profile and article content is compiled and written by our full-time content editors in the voice of a trusted travel industry expert. We take the information you provide and make necessary edits for formatting, voice, length, and clarity. Content for our ExploreBoard networks is fed from the same content published on visitorfun.com for easy access on personal devices including mobile phones, desktops, and tablets.
To ensure a consistent voice and to maximize engagement:
ExploreBoard touchscreen users have already done their preplanning research. They've arrived, and are ready to start having fun. Our copy won't include a bunch of outside links asking visitors to do more homework.
Digital Content Editors are specifically looking for the details of what makes your business unique. We look for only the vital information that an in-market visitor needs to make an informed decision during their moment of discovery.
WE DON'T "YELL" AT OUR VISITORS USING ALL CAPS OR EXCLAMATION POINTS... NO MATTER HOW EXCITING THE BUSINESS!!! We want to show the fun with great photos, an exciting video, and a descriptive experience of what to expect. While we do promote thousands of different and unique businesses, our information should not come across as being written by thousands of different authors. (That would be very confusing for "your-their-my-our" target audience, right?)
We also encourage you to provide your Media Consultant, Sales Manager or Media Coordinator with a video, relevant PDF documents, and photos that show the fun and authentic experience you offer.
Other technical questions may be answered in our FAQ section.
Your privacy is important to us. Setting up an VisitorFun account allows you personalize your experience, access Insider Info for your preferences, and communicate more effectively with our sales and support teams. Click here to learn more.
Our ExploreBoard touch screens are award winners:
Best Travel & Hospitality Deployment for an Interactive Self-Service Kiosk
- Digital Screenmedia Association, 2012
Gold Apex Award in the Interactive Self-Services Solutions Category
- Digital Signage Expoⓖ, 2012
Click here to read testimonials from clients and host location partners.
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