Why You Should Go...

See what’s new at World of Coca-Cola, Atlanta! Explore the history of the iconic beverage brand through various exhibits, including new immersive experiences, Beverage Lab, and Scent Discovery.

Magic meets the science of beverage innovation at Beverage Lab! Look inside the Coca-Cola beverage process, sample famous beverages from the vault, and shape the future of beverage development by tasting unreleased formulas and providing feedback to help develop the next big hit.

Follow your nose to unexpected destinations, familiar memories, and new flavor journeys at Scent Discovery! Learn about scent categories, uncover new beverage favorites based on your scent profiles, and put your nose to the test with a scent challenge to explore the connection between scent and memories.

Before you go, snap a photo with the 7-foot-tall Coca-Cola Polar Bear, sample beverages from around the world, and shop unique merchandise at the Coca-Cola Store.

Buy tickets in advance at WorldofCoca-Cola.com.

Why You Should Go...

See what’s new at World of Coca-Cola, Atlanta! Explore the history of the iconic beverage brand through various exhibits, including new immersive experiences, Beverage Lab, and Scent Discovery.

Magic meets the science of beverage innovation at Beverage Lab! Look inside the Coca-Cola beverage process, sample famous beverages from the vault, and shape the future of beverage development by tasting unreleased formulas and providing feedback to help develop the next big hit.

Follow your nose to unexpected destinations, familiar memories, and new flavor journeys at Scent Discovery! Learn about scent categories, uncover new beverage favorites based on your scent profiles, and put your nose to the test with a scent challenge to explore the connection between scent and memories.

Before you go, snap a photo with the 7-foot-tall Coca-Cola Polar Bear, sample beverages from around the world, and shop unique merchandise at the Coca-Cola Store.

Buy tickets in advance at WorldofCoca-Cola.com.

What You Should Know...

Open: Year-Round

Cost: Less than $25

Payment: MC, Visa, AMEX, Discover, Debit

Discounts: Seniors, Groups, Military

Access: Wheelchair, Public Transportation

Parking: Paid On-site

Available: Guided Tour, Wheelchairs, Wi-fi, Multilingual Staff, Gift Shop

Hours vary by month. Please visit website for hours of operation.

Closed on Thanksgiving Day and Christmas Day.

Viewed as the most closely guarded and best-kept secret, the secret formula for Coca‑Cola represents over 125 years of history, special moments, memories, and the timeless appeal associated with Coca‑Cola. World of Coca-Cola guests can get closer to the secret formula than ever before in The Vault!

You’ll notice a Chevrolet Delivery Truck in the exhibit of artifacts. This 1939 Chevrolet delivery truck came from David Lee, a bottler in Buenos Aires, Argentina. Due to its size, the attraction was built around the truck to fit it. Technically, the truck was the very first artifact installed.

The polar bear first debuted in a Coca‑Cola print advertisement in France in 1922 and then appeared periodically for the next 70 years. The modern polar bear did not make its debut until the 1993 “Always Coca‑Cola” campaign in a television ad called “Northern Lights”.