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Visit Amarillo, Amarillo, TX
SightseeingLocal Gem

Visit Amarillo

1000 S Polk St · Amarillo, TX

Why you should go…

The Amarillo Convention and Visitors Bureau is the official tourism office for Amarillo, Texas, marketed as Visit Amarillo. It promotes the city's Route 66 attractions, Palo Duro Canyon area, and Texas Panhandle events, and reports the local travel industry drives roughly 900 million dollars in annual visitor spending.

  • #road trip
  • #route 66
  • #visitor bureau
  • #panhandle

Good to know

General sightseeing guidance

Habits that pay off across this whole category, not rules for this one venue. Always check the official site for the specifics.

  • The forecast is part of the ticket

    Haze, low cloud, and rain flatten a view. Clear-day visits are worth rearranging your plans for.

  • Golden hour sells out first

    Sunset slots at observation decks and cruises are the first to go, so book those further ahead.

  • Dress a layer warmer

    It is always breezier up high and out on the water than it feels at street level.

  • Timed entry is common

    Plenty of landmarks release tickets in windows rather than at the door, so check before you walk over.

What's around here?

The closest stops to Visit Amarillo, ordered by straight-line distance. A few more like it, plus some different kinds of fun so you can build a full day.

  • Museums
    Family Favorite

    Bill's Backyard Classics

    Under $25

    A family-owned museum in Amarillo showcasing more than 100 restored classic and vintage cars and trucks.

    3.4 mi awaySwitch it up: Museums

  • Museums
    Family Favorite

    Don Harrington Discovery Center

    Under $25

    Interactive science museum and planetarium in Amarillo with hands-on exhibits for all ages.

    4.2 mi awaySwitch it up: Museums

  • Eat & Drink
    Foodie Favorite

    The Big Texan Steak Ranch

    Free

    Order a hand-cut steak in a western-themed dining hall off I-40, or watch someone take on the 72-ounce steak challenge.

    4.8 mi awaySwitch it up: Eat & Drink

  • Sightseeing
    Iconic

    Cadillac Ranch

    Free

    Walk into a Panhandle pasture to see ten Cadillacs buried nose-down in a row, and add your own spray paint to the layers.

    8.5 mi awayMore like this

  • Sport & Outdoor
    Outdoor Adventure

    Palo Duro Canyon State Park

    Under $25

    Hike, bike or ride horseback past the red-rock layers of the Texas Panhandle's big canyon, out to the Lighthouse formation.

    17 mi awaySwitch it up: Sport & Outdoor