World of Coca-Cola
Under $25Pop the cap on 130+ years of fizzy history, vault secrets, vintage ads and a tasting room with 100+ sodas from around the globe.

Photo: Marco Correa, CC BY-SA 4.0, via Wikimedia Commons. Cropped and resized.
100 Ivan Allen Jr Blvd NW · Atlanta, GA
This downtown Atlanta museum sits at Pemberton Place beside the Georgia Aquarium and World of Coca-Cola. The Rolls Down Like Water gallery takes you through the Civil Rights Movement and includes a lunch counter sit-in simulation with headphones. MLK: A Committed Life shows papers and artifacts from the Morehouse College King collection, and a separate gallery turns to human rights struggles worldwide. A 2025 renovation added six new galleries, including a children's gallery.
General museums guidance
Habits that pay off across this whole category, not rules for this one venue. Always check the official site for the specifics.
Check the special exhibition separately
Touring shows usually carry their own ticket and their own opening hours, listed apart from general admission.
Look for the free window
Many museums run community days, member evenings, or discounted late openings. It is worth a look before you pay full price.
Travel light through the door
Large bags and backpacks often have to go to a coat check, and lines for it move slowly at opening.
Weekday mornings beat weekend afternoons
School groups clear out by early afternoon midweek, while weekends stay busy from late morning on.
The closest stops to National Center for Civil and Human Rights, ordered by straight-line distance. A few more like it, plus some different kinds of fun so you can build a full day.
Pop the cap on 130+ years of fizzy history, vault secrets, vintage ads and a tasting room with 100+ sodas from around the globe.
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