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Sturgis Area Chamber of Commerce & Visitors Bureau

2040 Junction Ave, Sturgis, SD 57785 · Sturgis, SD

Why you should go…

The Sturgis Area Chamber of Commerce and Visitors Bureau provides visitor and relocation information for the city of Sturgis and the wider Black Hills region of South Dakota. It is best known as the information source for the annual Sturgis Motorcycle Rally, alongside year-round community and business support. The office is open weekdays at 2040 Junction Avenue in Sturgis.

  • #black hills
  • #motorcycle rally
  • #visitor center
  • #small town

Good to know

General sightseeing guidance

Habits that pay off across this whole category, not rules for this one venue. Always check the official site for the specifics.

  • The forecast is part of the ticket

    Haze, low cloud, and rain flatten a view. Clear-day visits are worth rearranging your plans for.

  • Golden hour sells out first

    Sunset slots at observation decks and cruises are the first to go, so book those further ahead.

  • Dress a layer warmer

    It is always breezier up high and out on the water than it feels at street level.

  • Timed entry is common

    Plenty of landmarks release tickets in windows rather than at the door, so check before you walk over.

What's around here?

The closest stops to Sturgis Area Chamber of Commerce & Visitors Bureau, ordered by straight-line distance. A few more like it, plus some different kinds of fun so you can build a full day.

  • Museums
    Local Gem

    Sturgis Car Museum

    Under $25

    A Sturgis museum of rare Saab automobiles and General Motors heritage cars spanning 1950 to 2011.

    0.7 mi awaySwitch it up: Museums

  • Museums
    History Buff

    Sturgis Motorcycle Museum & Hall of Fame

    Under $25

    Main Street museum tracing motorcycle history with nearly 100 bikes dating back to 1907.

    0.7 mi awaySwitch it up: Museums

  • Tours
    Outdoor Adventure

    Black Hills Above & Beyond Tours

    $50+

    Full-day narrated van tours through the Black Hills hitting Mount Rushmore, Custer State Park, Crazy Horse Memorial and Needles Highway.

    1.1 mi awaySwitch it up: Tours

  • Sightseeing
    History Buff

    Deadwood

    Free

    Historic Black Hills gold-rush town with gaming halls, museums and Wild West heritage sites.

    11 mi awayMore like this

  • Sightseeing
    Local Gem

    Rapid City

    Free

    Gateway city to South Dakota's Black Hills, home to the City of Presidents statues, Main Street Square and Rapid City Trolleys.

    26 mi awayMore like this

  • Sightseeing
    Outdoor Adventure

    Black Hills & Badlands

    Free

    The official regional tourism association promoting travel across South Dakota's Black Hills and Badlands region.

    27 mi awayMore like this